Recreation / Singapore / Illuminate Singapore / Completed in 2015
A new brand for the existing Fitness First group, high end gym experience for the upper echelon, to deliver a tailored experience.
When establishing a brand it is important every element helps elevate and promote the identity, we worked closely with the client to create a visual language which worked on-brand, strong lines installed with mitre cuts reference the logo and lead you through the space, this is complimented with slot lines where accents are mounted onto track adding the flexibility required.
Reception, Changing , Meeting and Massage rooms have a high end hospitality feel which helps promote the exclusivity of the brand.
The entire project uses LED sources and complied with Singapore Standard 530 achieving an average of 8.6W/m2 for the front of house.